Thursday, 8 March 2018

Logo Design for ArtbyHec


So, this is more or less the final version. I used a simple sans serif font to create each individual letter and customised each with vector graphics. Really the bold contrasting colours and difference between standard and italic characters represent her bold personality and creativity in what she does. I chose bold colours as it reminds me of some of her current projects, the pictures she has sent to me and seeing her past works i think this aesthetic fits well to her. I had some other ideas, such as to put paintbrush silhouettes into the letters and give them even more life, but this just couldn't work and I think actually the logo would have looked overdone with a paintbrush pattern in it.